Lub Xya hli ntuj 2025 -} Hauv kev ua haujlwm thaj chaw hauv ntiaj teb no Qhov no tau hais txog Tuam Tshoj txoj kev hloov kho hauv lub tsev lag luam tshiab rau hauv lub khw muag khoom lag luam tshiab hauv khw muag khoom lag luam
Lub vas nthiv -} nce kev ua lag luam koom nrog cov qib sab saum toj
Raws li 2024 tso cai cov ntawv tshaj tawm thoob ntiaj teb, Tuam Tshoj cov ntawv tso cai-}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} Projections rau 2025 Tam sim no dab tsi RMB 155 billion, lub meteoric sawv uas underscores lub teb chaws lub teb chaws thiab cov khoom lag luam brand
Lub lablubu effect: yuav ua li cas pop mart redefined IP muag
Tsis muaj dab neeg zoo dua piv txwv Tuam Tshoj tus IP boob dua pop mart's lablubu series:
• Kev loj hlob dawb: Lanlu cov nyiaj tau los yog litared 106.9 feem pua hauv 2024 rau RMB 13.04 billion.
• Mus txog thoob ntiaj teb: Tom qab pib latubu 3.0, muag rau sab qab teb Asia dhia tawm ntau tshaj li 600, thaum Tiktok- Driv Dag cov kev sib tw hauv North America.
• Tiam sis - Drivity} Kev Sib Koom Tes Ua Si, thiab Kev Tawm Tsam "Tsis Tau Siv Labal Benal E ... Ntau Lawm Muag Khoom Tshiab Hauv Cov Lus Tshiab Hauv Feeb.
Cov Tactics Dais Suav cov txheej txheem rau kev kwv yees RMB 60 txhiab xyoo hauv 2023, nrog kev twv kwv yees RMB 112 lab los ntawm 2026 ntawm ib qho 20 feem pua kev loj hlob ib xyoos ib zaug.
Dab tsi tom qab surge? Peb tus tsav tsheb tseem ceeb
1. Txoj Cai & Cov Tiv Thaiv IP
Tsoomfwv txoj kev them nyiaj yug rau kev tsim kho kev ua haujlwm thiab cov kev tsim tawm cov neeg tsim thiab cov cai tsim nyog kom nqis peev thiab nthuav dav.
2. Gen Z & Cov Neeg Siv Khoom Siv
Cov neeg yuav khoom hluas xav tau tus kheej, kev xav - driven hom sib ntsib. Lawv kam them cov nqi them tus nqi rau IP lawv hlub -}} in mus rau hauv cov nyiaj nyuj.
3. Digital & Social Innification
Nyob - Cov khoom lag luam kwj deg, Tiktok Kev Koom Tes, thiab Official Apps Apsate IP ncav cuag. Socior Media hloov kiv cua mus rau hauv cov lus qhia thoob ntiaj teb.
Cov neeg tshiab cov pawg poised rau kev loj hlob
• Qhov muag dig muag - box collectibles: "aws aws kev lag luam" nyob tseem bed- kub; Khw muag khoom thiab tshav dav hlau yog txhim kho cov neeg dig muag tsis pom kev ntawm qhov muag tsis pom kev.
• High -} Cov duab xaus thiab cov duab uas muaj ntawv tso cai thiab cov duab uas muaj peev xwm ua lag luam thiab cov xwm txheej sib txawv.
• Kev Ua Neej Ntawm Cov Tsiaj Muag Khoom: SHIK {}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}} décor.
• Kev siv digital - cov tub sab lub cev: Qr {}}}} code tsis tuaj yeem rov ua dua rau tiam no tom ntej no.
Ntiaj Teb nthuav dav & Dawb - Chaw Sijhawm
Cov neeg muag khoom loj tus neeg muag khoom zoo li Miniso thiab Pop Mart tau cog cov chij hauv New York lub sijhawm square thiab Tokyo's Harajuku District. Tsis tau loj ciaj muag ua hauv Middle East, Soutle American tau ua hauj lwm nyob rau hauv turney ip- khw cov kev daws teeb meem.
Peb tus nqi rau IP - cov neeg tuav khoom tuav
Raws li cov kev lom zem ua kev lom zem - tshuab chaw tsim tshuaj, peb pab cov brands tig mus rau kev sib tham sib ntsib uas tsav tsheb thiab ko taw:
• Custom Hardware & Theming: We skin claw machines and capsule dispensers with your IP's unique colors, characters, and lighting effects-ensuring brand consistency and visual impact.
• Cov pob turnkey ip
• Kev noj cov tshuaj lom neeg ntse
